Flattr this
Napon -
Institute for flexible cultures and technologies

TERRITORIES AND RECOURCES / Exhibition and conference

Event type: Exhibition and conference
Place: Novi Sad
Date: 14/06/2008


Territories and resources

Exhibition and conference

 

14–21. June, 2008

Novi Sad

 

 

 

The title and topic of the year-to-date festival of selected new media is “Territories and Resources”. Its aim is to research the phenomena of social networking sites, online multiplayer games, virtual worlds and the so-called Web 2.0; all set in the context of new digital and network territories. New social technologies are creating new domains of possibilities, which mirror contemporary art, sociability, economics, politics and culture, which are all deeply incorporated into the logic of info-capitalism. Within the context of these new frames of reference, hitherto unacquainted and specific resources manifest themselves: the users, to which new technologies are tailored. The forementioned territories are regulated by social and economic frameworks, which necessarily have to be critically analysed and thoroughly re-examined.

 

- – - – - –

 

Conference Territories and resources

 

15th – 16th of June 2008

 

Theatre Pozorište Mladih, Ignjata Pavlaša Street 4, Novi Sad 


 Sunday, 15th June

14:00 – 18:00h

 

 

Virtual worlds and social networks as new territories 

 

 

Massive multiplayer online games, 3D virtual worlds, social networks and Web 2.0 become part of massive spending and socialization. Are these the new things for socialization and social criticism? How can this kind of a socialization function as economic exploitation? Which are the models of cultural and artistic production in electronic social networks and virtual worlds? 
 

 

Time line

 

 

14:00 – 14:30

Alessandro Ludovico, Italy

The (online) economy of desire”

 

 

14:30 – 15:00

Vladan Joler, Serbia

New territory as a political playground“

 

 

15:00 – 16:30 Break

 

 

16:30 – 17:00

Paolo Cirio, Italy

“Recombinant Theatre and Digital Resistance 2.0″

 

 

17:00 – 17:30

Kristian Lukić, Serbia

Factories, resources and love – Virtual worlds and social networking”

 

 

17:30 – 18:00 Discussion

 

 

18:00

Projection of the movie “Steal This Film”

 

 

- – - – - –

 

Monday 16th June

11:00 – 14:00

 

 

The future of content distribution, documenting, archiving, tagging, metadata 

 

 

With broadband expanding, we have less difficulty accessing information, but at the same time a problem in selecting and distributing that information. Which systems of archiving and distribution of knowledge are there today on the global network? How to efficiently solve the problem of information relevance and meaning?  

 

 

 

11:00 – 11:30

Armin Medosch, Austria

Antisocial networks, or, how to write a plug-in that destroys capitalism“

 

 

11:30 – 12:00

Vladimir Jerić, Serbia

Curating the free ‘content’, freeculture communities and the politics of metadata“

 

 

12:00 – 12:30

Break

 

 

12:30 – 13:00

Marcell Mars, Croatia

“Being parazitoid”

 

 

13:00 – 13:30

Roman Minaev, Russia

“Electroboutiqe. Media Art 2.0

 

 

13:30 – 14:00

Discussion

 

 

14:00

Projection of the movie “Good copy bad copy”

 

- – - – - –

 

Virtual worlds and social networks as new territories

Sunday, 15th June

 

 

 

 

Alessandro Ludovico

The (online) economy of desire”

 

 

Internet users’ retinas are endlessly tangled up by online marketing visual and cultural agents. The (human) target of choice is entered in its own intimate screen space through different strategies, mainly deeply stimulating users’ inner instincts. Abusing these instincts to sell goods is essential in the extremely fast online economy, hence embodying the economical ‘raison d’etre’ of internet corporations. Analyzing Spam as a communication phenomenon, such as the funny dictatorship of Google (unveiled in ‘Google Will Eat Itself’), the peep-show book selling of Amazon (reverse engineered in ‘Amazon Noir’), show that digital

art can be used to simultaneously unmask, and be visionary about, pervasive and mesmerizing online marketing strategies.

 

 

 

Paolo Cirio

“Recombinant Theatre and Digital Resistance 2.0″

 

 

The “Performative Matrix” studied by CAE collective in the middle of nineties has a new role in our “Convergence Culture” era characterized by the explosion of pervasive personal media, tons of user-content and new kinds of sociality generated by mass of identities on social network platforms. We have finally the perfect stage for a real immersive recombinant theatre. The easy recombination of identities and of their interpersonal connections allows the “Transmedia Storytelling”, a multiplatform theatre. The storytelling across multiple forms of media recombined for the spectators who can become immersed in a story of a real world. The rise of “Cross-Media Fiction”, “Alternative Reality Games” and “Viral Marketing” are just the practices of the “Recombinant Theatre” theorized by CAE ten years ago. Now the large use of these practices engages a wide audience and it becomes an official new form of fiction: “Alternative Reality Fiction”. Reality and Fiction blurred their boundaries as well as Spectators and Actors swap their roles, in the end the distinction between art and life collapsed, and the artifact of life emerges. Some examples of new projects based on “Alternative Reality Fiction” will be showed, most of them with a political approach. Some projects are performances of “Digital Resistance” played directly in the matrix of web 2.0 platforms.

 

 

 

 

Vladan Joler

New territory as a political playground“

 

 

 

Kristian Lukić

Factories, resources and love – Virtual worlds and social networking”

 

 

How do social networking and virtual worlds combine all aspects of human life: work, love, public and private? Introducing free labour, entertainment and boredom. 

 

- – - – - –

 

The future of content / document distribution, archiving, tagging, metadata

 

 

Monday 16th June

 

 

Armin Medosch

Antisocial networks, or, how to write a plug-in that destroys capitalism“

 

 

 

Vladan Jeremić and Vladimir Jerić – Vlidi

Curating the free ‘content’, freeculture communities and the politics of metadata“

 

 

Some rights reserved. Some ports closed

About the politics of metadata and the imaginary futures and forgotten past of collective ownership and self-management.

Dear friends, this is the place where we thought that together we could try to reformulate the questions around the following (and similar) issues: what is the market on which “identities” are the commodity? Have you managed to find a place, on or off-line, which is not already parceled or owned one way or another? And why we should be careful about what we wish for <http://en.wikipedia.org/wiki/MPEG_7>? 

If the politics of metadata appear through the designing of software, not through the production of hardware, if we still think in terms of personal and ownership but represent collective and participatory, does that renders the relationships within The Network invisible? Who exactly is in charge of building the culture of interface and the control of metadata, and who is being considered a “user”?

Choose your desired identity from our fine selection of offers.

What is your best price?

 

 

 

 

Marcell Mars

“Being parazitoid”

 

 

Being parazitoid The history of gestures in avant-gard art and counterculture is the history of unsuccessful attempts to avoid appropriation by market forces. The free software movement is the only movement which did it successfully. The GNU manifesto was important but it’s not comparable with the appropriation of copyright licence through a hack called GNU General Public Licence. After two decades business finally found a way to appropriate GNU GPL. They had to make revolutionary changes to their business models. What’s the answer from free software? What can counter culture learn/do from/in this ongoing revolution?

 

 

 

Roman Minaev

“Electroboutiqe. Media Art 2.0″

 

 

As a post-consumerist manifesto for the real power of art and its place in society, ‘Media Art 2.0′ is a call for critical artists to escape the ghettos of their production and conquer the market. Proposing all-in-one plug-and-play solutions art objects become technological products that are ready to be consumed here and now by anyone anywhere.

 

_________________________

 

 

Exhibition Territories and resources  

14.06 – 21.06.2008

 

Exhibition Territories and resources will present, with the contemporary art production, some of the possible views on the development of electronic social networks and virtual realities. The exhibition highlights critical aspect of art production and artistic interventions in the field of digital network.

 

 

 

Artists: 

 

 

Main square (Trg Slobode) / Container 001

Alessandro Ludovico – Italy, Paolo Cirio – Italy, Ubermorgen - Austria

GWEI – Google Will Eat Itself

- Amazon Noir – The Big Book Crime 

Bureau D’etudes – France

- Mapping the Laboratory Planet 

 

 

 

 

Njegoševa Street  / Container 002

Serious Games Interactive – Denmark

- Global conflicts: Latin America 

Croquet consortium - USA

- Project Croquet  

 

 

 

 

Crossroad of Bulevard Mihajlo Pupin and Ignjat Pavlaš  / Container 003

Electroboutique – Works

- Commercial protest

- Digiluck

- MediaMirror 

 

 

 

Plateau in front of the Museum of Contemporary Art of Vojvodina / Container 004

Slobodnakultura.org - Serbia

- Freedom Toaster 

Platoniq – Spain

- Bank of Common Knowledge 
 
 

 

Plateau in front of the Museum of Contemporary Art of Vojvodina 005

Linda Hilfling – Denmark

- Participation 0.0 

Second Life Liberation Army - USA 

- – - – - –
 

 

The concept of the exhibition, following the context of territories and resources, are realized inside cargo containers, which will be placed on the main city square (Trg Slobode), Njegoševa Street, Boulevard Mihajlo Pupin and in front of the Museum  of Contemporary Art of Vojvodina in Dunavska Street.  

 

 

 

 

TERRITORIES AND RESOURCES

Kristian Lukić, Vladan Joler

 

 

 

The title and topic of the year-to-date festival of selected new media is “Territories and Resources”. Its aim is to research the phenomena of social networking sites, online multiplayer games, virtual worlds and the so-called Web 2.0; all set in the context of new digital and network territories. New social technologies are creating new domains of possibilities, which mirror contemporary art, sociability, economics, politics and culture, which are all deeply incorporated into the logic of info-capitalism. Within the context of these new frames of reference, hitherto unaquainted and specific resources manifest themselves: the users, to which new technologies are tailored. The forementioned territories are regulated by social and economic frameworks, which necessarily have to be critically analyzed and thoroughly re-examined.

 

In his work “Presenting the Unpresentable: The Sublime” the author Jean-François Lyotard introduces the syntactic unit “affinity to infinity”, within which he compares contemporary art, techno-sciences and capitalism. The pursuit of modern art to decompose the barriers of mimesis (pictorial avant-garde from the end of the 19th century) has been continued in conceptual (immaterial) art through criticism of the material within art itself. Lyotard perceives these estrangements from existing practices within art and the establishment of new regularities as an endless battle and an extension of barriers towards a horizon that continuously keeps redefining itself. Thus techno-sciences also keep re-determining themselves with the goal of achieving a fast, efficacious and universal development. Capitalism functions according to the principle of constant expansion and creating new value surpluses. Under this spreading is to be understood not only expansion in the economic and political sense, but also within the framework of existing markets, through the creation of new products, the redefinition of existing, and the boosting of new, demands. According to Lyotard these three categories strive for the replacement of borders and protrusion towards the endless horizon.

 

In terms of Lyotard’s motto “affinity to infinity“, virtual worlds, social networking sites and MMO (massively multiplayer online) games represent new, potentially endless territories, which interweave sociability, economics, love and intimacy.

 

The resources of such social networking sites are people who, by simultaneous means of fun and basic social communications carry out work, which, at the bottom line, boosts the market value of companies owning significant social networking sites and online multiplayer worlds: Blizzard and World of Warcraft, News Corp and MySpace, Google and YouTube or Linden Lab and the still small 3D virtual world, Second Life.

 

The functioning of these worlds cannot be separated from the concept of bio-politics, a term used by Michael Foucault, further developed within the writings of Antonio Negri and Michael Hardt, which basically means connecting the public, the private, the social and the economic. In essence, the economics of virtual worlds is based on the amount of communication, the number of users and so-called immaterial work, which represent the foundation of cognitive capitalism, a notion based on knowledge, communication and information.

 

Abreast with the appearance and development of virtual worlds, emerges a critical approach and analysis of these phenomena, which stems from social sciences, political activism, cultural art and the economic IT sphere itself.

 

Artists and artistic groups, directly or indirectly exploring these virtual worlds and electronic sociality, analysing the informatics infrastructure, offering new models and possibilities of use or engaging in radical criticism of the above circumstances, take part in the exhibition “Territories and Resources“.

 

As an integral part of the programme, a conference/discussion shall also take place dissecting

two major topics: “Virtual Worlds and Social Networks as New Territories” and “The Future of Content/Document Distribution, Archiving, Tagging, Metadata”.

 

The first issue, “Virtual Worlds and Social Networks as New Territories” poses the following questions: Do massively multiplayer online games, 3D virtual worlds, social networking sites, Web 2.0 represent new fields for socialising and social criticism? In what ways can this form of socialising function as a form of economic exploitation? What are the models of cultural and artistic production within the electronic social networks and virtual worlds?

 

The second theme of the conference is “The Future of Content/Document Distribution, Archiving, Tagging, Metadata”, which will deal with analysing the situation we find ourselves in due to broadband internet expansion, which rendered our problems of accessing information minor but made us face the difficulties of data selection and choosing the proper channels of information distribution. This part will try to answer such dilemmas as: Which archiving politics and means of knowledge distribution are present today on the World Wide Web? How to efficiently solve the problem of relevance and meaning of information?

 

The new media programme of the “Cinema City” film festival, “Territories and Resources“ is brought to life in cooperation with the Museum of Contemporary Arts of Vojvodina in Novi Sad, the Institute for Flexible Cultures and Technologies – Napon from Novi Sad and the Art Association “Inbox” from Novi Sad.

 

 

 

 

 

Reference:

 

Lazzarato, Maurizio, Immaterial Labour, in Virno, Paolo and Michael Hardt (eds) “Radical Thought in Italy: A Potential Politics“, Minneapolis: University of Minnesota, 1996, (133-47)

 

Lyotard, Jean-Francois, “Presenting the Unpresentable: The Sublime“, Art Forum, New York, March 1982

 

Shaviro, Steven, “Money for Nothing: Virtual Worlds and Virtual Economies“, 2007 http://www.shaviro.com/Othertexts/MMOs.pdf

 

 

 

 

 

Credits:

 

 

Program directors / Concept of exhibition and conference:

Vladan Joler

Kristian Lukić

 

 

 

Program coordinator:

Gordana Nikolić

 

 

 

Executive director

Natali Beljanski

 

 

 

Production:

The State of Exit , Novi Sad

 

 

 

Co-production:

Museum of Contemporary Art of Vojvodina, Novi Sad

Institute for Flexible Cultures and Technologies – NAPON, Novi Sad

Art Association– INBOX, Novi Sad